Martha Kang McGill

Blue Moon is a foundation that works to mitigate climate change and the strain it places on biodiversity, people, and economies. Since its founding 15 years ago, its staff have learned countless lessons and accrued many insights into a complex, challenging problem. The site lays out their approach and tells their story in clear, human terms.

I led our team in designing the site, writing the leading copy, and providing art direction for image selection. We collaborated closely with the Blue Moon team to bring all of their stories to life, and worked in lockstep with our outside development team to insure a perfect execution.

Design and editorial direction (at Open) Developed by Philosophie