Martha Kang McGill

Matriark Foods is a start-up on two missions: saving the planet and increasing deliciousness. Their sauces, soups, and broths are made from upcycled vegetables—farm surplus, fresh-cut remnants, and imperfect-looking but perfectly delicious specimens. Our identity system aims to help them get attention and build a movement, on social platforms and grocery store shelves alike.

With creative director Scott Stowell, I led our team in developing the new identity system, packaging, marketing materials, and website.

Design direction (at Open)