Martha Kang McGill

Sesame Workshop, the nonprofit behind Sesame Street, has been helping kids grow smarter, stronger, and kinder for more than fifty years. Their shows, videos, books, games, and digital content reach children in 150 countries across the globe.

They needed a digital brand guide to help everyone at Sesame stay on brand and on mission. Our site, Sesame Central, serves the whole world of Sesame, from educators to animators, from New York to Pretoria, and for seasoned veterans and new collaborators alike.

Design and editorial direction (at Open)